Trying to promote an audiovisual product in an international scenario can represent a great challenge; however, if you have a clear strategy on the objectives and possibilities, the results can be surprising, since not only does it increase the visibility of the project, but it also generates new marketing and/or distribution opportunities.

First of all, a preliminary study must be carried out to learn about the international market, in order to identify the film preferences, cultural norms and distribution platforms of each country. In view of this, the themes of festivals, which are promotional platforms, allow us to have a clear idea of the qualification criteria for each project.

Secondly, and no less important, a marketing research or market study must be carried out to find out the behavior of the target audience, their tastes and trends; what is the message to be transmitted and positioned; and which media or information platforms will help us to increase our visibility.

Once the marketing research data has been analyzed, it is appropriate to develop a promotion plan for social networks that includes, among other things, content in different languages, subtitling trailers and promotional videos, for better understanding among all audiences. At this point, the generation of alliances with influencers and bloggers is key when spreading the message from their own accounts.

During the creation and implementation of the international promotion strategy, it is very important to identify who will be the strategic partners, whether international distributors, sales agents or local partners who understand the market. From their experience in the field, it is possible to create much more effective and powerful tactics.

As a final point, it is important to keep in mind that the promotion of a film project is a dynamic process, so the results of the strategy must be continuously evaluated, using, as far as possible, measurement tools that allow to know the impact of the campaigns and to be aware of the changing market trends.